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La Vie En Fleur
Branding/Logo Design/Menu Design
La Vie En Fleur is a vegan café brand that draws inspiration from Rococo elegance, transforming historical visual language into a contemporary style through logo design, typography, color, packaging, and print.
Role:
Brand Identity Designer
Tools Used:
Canva, Adobe Fresco
Brief
La Vie En Fleur (French for Life in Bloom) is a vegan café identity inspired by the elegance of the Rococo movement. Rococo's delicate ornamentation, botanical motifs, flowing forms and playful asymmetry naturally complement a plant-based café that celebrates nature, warmth and mindful living. The name reflects growth, freshness and the café's philosophy of flourishing through conscious choices.
Elegant • Botanical • Whimsical • Organic • Ornamental • Romantic • Nature-inspired • Artisanal
Logo Iterations
The logo started with a recognizableacup symbol, reimagined with Rococo-inspired details, blending botanical, ornate decoration, and subtle asymmetry for a balanced, elegant, handcrafted look.
Ideations
Concept Sketch
Digital Variations
Final Logo
Brand Identity
A refined visual identity that blends Rococo ornamentation with modern vegan values through soft pastels, botanical illustrations, elegant typography and handcrafted illustrations across print and packaging.
Typography
Niconne
Decorative
Farmhand Serif
Headings
FF Amman Serif
Body
Colour Palette
Patterns & Motifs
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