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Rekindled Roots
Cookbook / Editorial Design / Information Design
A cookbook that reimagines regional Indian cuisines through global culinary pairings, combining recipes, cultural storytelling, and editorial design.
Role:
Researcher, Information Designer, Editorial Designer
Tools Used:
Canva, Adobe Illustrator
Research
Rather than treating research as a separate phase, key insights were translated directly into design decisions. Each intervention addresses a specific user need identified during the research process.
Identified user needs, pain points, and opportunities that guided the direction of the project.
A series of layout, content, and interaction changes developed to address insights uncovered during research.
Visual Identity
Cover Page Iterations
Understanding Typeface
Typography
Jaini Purva
ADDITIONAL
Samarkan
Canva Student Font
Colour Palette
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